The Cultural Divide and What it Means for Brands

Last year’s political season made it very clear that the country is divided. But these maps from the New York Times confirm that, beyond political beliefs, our divisions are essentially cultural. If we define culture as the behaviors, beliefs and values that a group...

Generation Z and the New Social Etiquette

There are 70 million Generation Zers and they represent 22% of the entire U.S. population. And 35% of them are U.S.-born Latinos. Their smartphone is their world and for them social media is not media, but life itself. Knowing what to post, how to caption it, when to...

A Seismic Change for the Hispanic Industry

It took many by surprise: Univision, the untouchable cornerstone of “Hispanicity” in the United States, is losing ground. Its Mexican-produced programming is no longer dominating prime time Spanish-language viewership. We are witnessing the beginning of a major shift...

Hyperlocal Media and the Need for Latinos to tell their own Stories

Today, more than ever, Multicultural America needs to find a way to tell its own narrative. The Boyle Heights Beat in Los Angeles is a great example of the hyperlocal journalism trend that will play a role in keeping communities informed of the issues that matter most...