It is hard to deny the lack of trust in government, media and institutions. In a must watch TED talk, Rachel Botsman explored how is it possible that we are willing to go on a car with a perfect stranger but mistrust a bank executive. In a more recent conversation...
We are starting to see how brands take a stance. That was unthinkable just a couple months ago. Brands would rarely risk alienating some of their potential customers. There is no way around it. People want to know what are the values of the companies they do business...
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