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We are starting to see how brands take a stance. That was unthinkable just a couple months ago. Brands would rarely risk alienating some of their potential customers. There is no way around it. People want to know what are the values of the companies they do business with. Last week we saw many brands been active in the social conversation about the immigration ban. Their voices were heard. They got power. Are we entering an era in which more than a Mission brands will need to act (Activision)?