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About

Sergio Alcocer

has always been a progressive voice in the advertising industry, advocating for diversity and inclusion since before the terms were part of every conversation.

In 1999, Sergio joined forces with two of his Anheuser-Busch clients and launched LatinWorks in Austin, Texas. Sergio set the vision of the agency and led the day-to-day work for 16 years. Although he would never claim credit for the work of dozens of loyal and talented professionals who contributed to the agency through the years, he is proud of the things that the agency achieved under his leadership: Fastest-growing multicultural ad agency in the country; Two-time Top 10 Agency in the USA (AdAge A-List); Five-time Multicultural Agency of the Year (AdAge, ADWEEK); Small Agency of the Year (AdAge); Forbes Top Innovative Agency; most-awarded Multicultural agency in the world for 6 years running.

Sergio is also a sought-after speaker in the international circuit and has spoken six times on the main stage of the Cannes Lions advertising festival, where he has also served twice as a jury member.

In 2017, Sergio founded Rest of the World as a response to the need for a new agency model, one that questions the myth of the full-service agency and recognizes that today no one agency can be the best at everything. Rest of the World believes that a specialized senior team that works directly on each assignment offers a more agile and efficient response to its clients.

Sergio earned an EMBA from the Berlin School of Creative Leadership.

Sergio Alcocer