Today, more than ever, Multicultural America needs to find a way to tell its own narrative. The Boyle Heights Beat in Los Angeles is a great example of the hyperlocal journalism trend that will play a role in keeping communities informed of the issues that matter most...
18% of computer science graduates each year are Black or Latinx, but they fill only 5% of jobs that require programming in the tech industry. Are recruiters looking in the wrong places? The New Yorker looks at the obstacles to diversity in the tech sector, but all...
When creating communications for Multicultural America, particularly to Hispanics, most brands cast their campaigns with actors who do not represent the people whom they are trying to connect with. Being “Aspirational” is an old concept in the age of social media....
A new study by Horowitz Research debunks the idea that Spanish-dominant Hispanics are less tech savvy and heavy viewers of live TV. They are streaming free sources such as YouTube or simply “Googling” for relevant content. Are you giving it to...
In the context of advertising, “creativity” is still tied to a department and is limited to the practices of a specific group of people. We need to move past this. Saying “we are all creative” is a cliché that at times can sound condescending, but there are a lot of...
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