Return On Belief:
Re-purposing R.O.I.

By Sergio Alcocer Founder, Rest of the World We all love inspirational quotes. My favorite one, is hanging on the wall of my office. It’s by the great American poet and activist Emma Lazarus: “Give me your tired, your poor Your huddled masses yearning to breathe free...

Beauty, self-confidence and diversity

In 2017, sales in the beauty and cosmetic industry in the United States were estimated at $18 billion, continuing a healthy growth trend (6% increase over the previous year according to The NPD Group). Although this growth has been partially fueled by more interest in...

THE SURPRISING ORIGINS OF THE SHARING ECONOMY

The sharing economy allows individuals to monetize underused skills, spaces, and objects. While the individual gains more freedom, companies free themselves of many of the responsibilities of employment. But the origins of “sharing” may be traced to an unlikely place;...

Is Art Over?

What is the difference between Andy Warhol’s “Brillo Boxes” and actual Brillo boxes? That question alone was enough for one philosopher to declare the end of art. Branding, art history, and philosophy met at the packaging of soapy steel wool pads and art washed away....

an opportunity to re launch the ‘latino brand”

Moments of great social tension generate great art. We feel collective goose bumps every time we see the wonderful Jarritos  immigrant journey video made by the awesome guys behind WALO in collaboration with Diego Luna, and the brave new campaign for Johnnie Walker by...

The African American experience abroad

The lure of the expat life. Paris. “There you can be whatever you want to be,” said Langston Hughes. Today many African Americans live abroad, in cities from Seoul to Buenos Aires. But these adventures bring unusual encounters. One black woman shares her perplexing...