an opportunity to re launch the ‘latino brand”

Moments of great social tension generate great art. We feel collective goose bumps every time we see the wonderful Jarritos  immigrant journey video made by the awesome guys behind WALO in collaboration with Diego Luna, and the brave new campaign for Johnnie Walker by...

Is it possible for a brand to appeal to everyone?

Some say that shoppers vote with their wallets. Time will tell if people are more concern with social issues than with convenience or price. This article about Macy’s invites us to think if a classic “brand for all Americans” can still succeed in appealing to...

The Hyphen: A symbol of pride, or a mark of separation?

Hyphen-Americans talk openly about their views on how do they fit (or not) in today’s America. As companies look to engage with multicultural America, it is important to understand some of the experiences shared in this video series from the Race Related project of...

The utopian tech campuses and their impact on diversity

Although a bit apocalyptic, this WIRED article on the impact of utopian tech campuses like the ones built by Apple, Facdebook and Google, is an interesting read. The author claims that self contained, all-inclusive mini city type campuses where employees get...