Few people look forward to being an “employee.” The word itself belongs to another era. As the gigging economy grows, some companies are leaving space in their organizations for giggers. In the ad agency world, where high levels of employee dissatisfaction are well-documented, ‘gigging’ can be a solution for talent that otherwise would be thinking of leaving the industry. Advertising does not lack talent. Agencies lack the model to retain that talent. Here are a few predictions from Fast Company about the gigging economy in 2017.