There are 70 million Generation Zers and they represent 22% of the entire U.S. population. And 35% of them are U.S.-born Latinos.
Their smartphone is their world and for them social media is not media, but life itself. Knowing what to post, how to caption it, when to like, and what to comment on, is their social etiquette. Social embarrassment is a no-no, and they will never share your content if they don’t feel it truly represents them. Tbh, you need to get to know them better.