Diverse talent is ready for a new type of ad agency

Madison Avenue is having a hard time becoming truly diverse. Yes, women are starting to make strides in our industry and that is great; but there is an enormous amount of talented people of color who get lost in the lower ranks of traditional agencies. Their loss is...

Diversity: An Opportunity for Silicon Valley

18% of computer science graduates each year are Black or Latinx, but they fill only 5% of jobs that require programming in the tech industry. Are recruiters looking in the wrong places? The New Yorker looks at the obstacles to diversity in the tech sector, but all...

Advertising Needs to Evolve from ASPIRATION to INSPIRATION

When creating communications for Multicultural America, particularly to Hispanics, most brands cast their campaigns with actors who do not represent the people whom they are trying to connect with. Being “Aspirational” is an old concept in the age of social media....

Research reveals new Hispanic TV viewing habits

A new study by Horowitz Research debunks the idea that Spanish-dominant Hispanics are less tech savvy and heavy viewers of live TV. They are streaming free sources such as YouTube or simply “Googling” for relevant content. Are you giving it to...