By now you’ve realized that we are excited about Latinx. 🙂 But our excitement is supported by facts. They are the youngest group in the country: Almost 18 million of them are under the age of 18. If you believe, like we do, that youth is energy, Latinx will be the energy of the country in the years to come. Our mission as an agency is to take them out of the niche and into the mainstream so they can realize their full potential.