The curious story of how Grey Poupon became a cultural icon. In a couple of conferences last year Sir John Hegerty argue, to the horror of the geeks, that nothing tops the power of a great TV campaign to build a brand. We agree.
The curious story of how Grey Poupon became a cultural icon. In a couple of conferences last year Sir John Hegerty argue, to the horror of the geeks, that nothing tops the power of a great TV campaign to build a brand. We agree.
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